There are a combination of things that you can do to make sure that you are noticed online. Whether you have a website or you’re looking at engaging the general public in your own social media profile or any number of things. You will find that you need to focus on a balancing act that will engage the general public. Focusing on just one thing, even if you’re thinking about focusing on SEO is not the way to go. There are a lot of well-meaning website owners that are working with one of many elements of internet marketing and are not seeing a good return. If you have spent a lot of time working on the many different options that proliferate the world of internet marketing, and haven’t found a good amount of traction, it’s time to work on something different, and perhaps hire a good SEO agency to pick up the slack.
If you’re not sure what to do, or you aren’t so keen on getting a SEO agency to help you, don’t worry, you’re not alone. There is a certain amount of conjecture that comes with implementation and understanding of SEO protocol. It’s something that most people don’t really know about until they’ve tried everything and nothing works. Hiring an agency shouldn’t be the last resort, but for many website owners it certainly is the last thing that they will try, and it may be because there is a proliferation of the idea that DIY is the best way to go. DIY methods are going to leave your site without any sort of long term strategy, which is why you may want to look into hiring an agency that can take you to the top of search engines today. The following are good and bad practices that you may want to cycle through before you spend any money, however.
Purchasing Tons of Backlinks:
There are a lot of companies that are going to advocate this methodology. Do not trust them at all. Do not put all your eggs in this proverbial basket. When you buy and implement backlinks in bulk, search engines throw up red flags. They figure you’re trying to “cheat” the system and therefore will bounce you right out of the listings. Do not chase this, because it will leave you hollow and dried out. It’s imperative that you chase a different path in regards to link generation because this will leave you without any sort of return on your investment.
Guests write on all sorts of pages online. If you know a blogger that is in the same niche as you, then by all means move forward with putting a post on their site that will link to your page. However, do not just go crazy and start finding blogging options across the internet. You will need to make sure that you are focusing on only working within the world of content marketing that is related to your niche. That means that if you are going to post anything on someone else’s site, make sure that their page is within your niche. If you’re working on a site that sells cars, but you are publishing content on a video game blog, you may not get the right kind of traction that you want. An agency will be able to highlight good and bad blogs to work with, which is why many are chasing this in a proper manner.
It’s alarming to see how some agencies are still practicing this. Keyword generation and isolation is a good thing. However, when you are stuffing keywords onto a page and hoping that you are getting traction, you are going to fall short of the glory that is involved with marketing. There is no reason why you should be stuffing keywords onto an article, within the tags of a blog, or anywhere else online. Do not focus on this, or you could find yourself losing a lot of leverage within the world of ranking online. Search engines tend to dislike and disavow sites that are doing this and will penalize you through a number of algorithm changes that have gone through today.
Traffic Generation The Wrong Way:
Hiring a SEO agency for the purpose of generating traffic is a good thing. Just remember that you will not be able to get moving forward if you do this wrong. Search engine optimization takes on a whole new meaning when it comes to gaining traffic in the right manner. If you find that you are getting a lot of hits from 1 IP address, or 1 domain name, something is wrong. Do not chase that, instead focus on getting long term traffic generated through the proper implementation of optimization, code, backlinks, and content marketing.
It’s easy to hire the wrong agency, as there are so many out there and they all claim to be the best in the business. If you want to get moving forward with the right implementation of search engine protocol, you will need to take your time, do some due diligence and focus on getting the best team on your side possible.